From 1 October 2026, every bottle of e-liquid sold in the UK will carry a new government tax that will add £2.64 per 10ml to the price you pay. At Eco Vape we’re encouraging all our customers to stock up now and lock in today’s lower prices before the increase hits — it’s one of the best ways to keep enjoying your favourite flavours without paying more later this year.

Here’s everything you need to know about the upcoming Vaping Products Duty (VPD) and how to save money by acting now.

What the New UK Vape Tax Is...

• Name: Vaping Products Duty (VPD) – a brand-new excise duty on vaping products.
• Start date: 1 October 2026 (business registrations open from 1 April 2026).
• Rate: Flat £2.20 per 10ml of vaping liquid, regardless of nicotine strength (including 0mg/nicotine-free).
• What it covers: Any liquid intended to be vapourised that contains nicotine plus glycerine/glycol, or any vape-ready liquid (bottled eliquid, shortfills, pods, etc.).
• Who pays: UK manufacturers and importers pay the duty and pass it on — retailers like us must add it to prices.
• Duty Stamps required: Every retail pack must carry an official Vaping Duty Stamp from 1 October 2026.
• Exemptions: Medical products or tobacco products only.

Official Government Policy Objectives

"The government is committed to reducing the affordability and appeal of vaping products, particularly among young people and non-smokers, while maintaining the financial incentive for smokers to switch to less harmful alternatives.

VPD is being introduced to reduce the number of people taking up vaping, particularly non-smokers and young people, by reducing affordability.

The flat rate is intended to simplify calculations, reporting, and compliance for both businesses and HMRC, alongside reducing the risk of errors or disputes over product classification based on nicotine content."

How Much Will the Tax Add to Your E-Liquid?

The base duty is £2.20 per 10ml. With 20% VAT applied on top of the duty-inclusive price, the real increase you’ll see at checkout is £2.64 per 10ml.

Real-world examples:

• 10ml bottle → +£2.64
• 30ml bottle → +£7.92
• 50ml bottle → +£13.20
• 100ml shortfill → +£26.40

These increases are on top of any existing costs. Our current prices do not include this duty yet — so every bottle you buy before 1 October 2026 locks in today’s lower rate.

Why Prices Must Rise – The Full Picture

The new Vaping Products Duty is the biggest single factor, but like every UK business we’re also facing significant rises in:

• Energy costs
• Shipping and logistics
• Employer National Insurance and staffing costs
• Raw materials and packaging (a major input for any UK manufacturer)

On top of this we must register with HMRC, purchase and apply official duty stamps to every bottle and box, update all labelling and systems, and meet new monthly reporting rules. We’re absorbing as much of these extra costs as we possibly can.

Proudly British – Made in the UK Since Day One

At Eco Vape we’re one of the longest-serving UK e-liquid manufacturers still operating in the industry. Every single one of our e-liquids is made right here in the East Midlands, where we employ over 100 local staff. We’re proud to keep manufacturing in Britain and remain fully compliant with all UK regulations — now including the new Vaping Products Duty.

Our promise to you remains the same: we will continue working hard to stay one of the cheapest companies in the UK for high-quality, fully compliant e-liquids. Even after October we’ll do everything possible to offer the best possible value while meeting every legal requirement.

A Big Thank You to Our Loyal Customers

To every one of our customers — thank you.

Over the years we’ve had the privilege of serving thousands of vapers through our physical vape shops and our website. We’re incredibly proud of the part we’ve played in helping so many people switch away from smoking and take control of their health. Your loyalty and support have kept a British manufacturer strong, and we genuinely appreciate every order and every kind word you send us.

Why Smart Vapers Are Bulk Buying Now at Eco Vape

Every 10ml you buy today saves you £2.64 compared to after the tax hits. A few months’ supply could save you hundreds of pounds by Christmas.

Right now at Eco Vape we have some of the best mix and match bulk deals you can buy — such as our 5 x 10ml’s for just £12 and 3 x Shortfills for £10. These offers won’t last forever, especially with stock moving fast ahead of the October tax deadline.

Ready to beat the tax and save money? → Shop E-Liquid Bulk Deals Now (current prices while stocks last)

Official Government Sources

All details above come straight from HMRC and GOV.UK:

• Introduction of Vaping Products Duty from 1 October 2026

Thank you for supporting a British manufacturer!